Saturday, October 25, 2008

The Official Business Plan

Corporate Directory

Liquid Asset Development, LLC
EIN 26-3598820

Gregory Michael Majersky

Karen B. Frye

Senior Advisory Staff
Dr. Randall Tagg, Physics Chair, University of Colorado Denver

China Advisory Staff
Larry Sather
Sophia Wang

Legal Counsel
Jamie Sheridan, Holland and Hart, LLP (US)
Jeff Bergmann, Solubility Pty. Ltd (Australia)

Registered Address
777 Ash Street
Suite 307
Denver, CO 80220


This work is copyrighted intellectual property and all technical material is under patent pending protection with the US Patent and Trademark Office. No part may be reproduced or disseminated by any method or process, written or verbal, without prior written permission from the President of Liquid Asset Development, LLC. All inquiries concerning use of any part of this document should be addressed to:

The President

777 Ash Street
Suite 307
Denver, CO 80220


Every part of this report must be treated as confidential. Much of the information contained within this report, and used for the underlying analysis, is of a commercially sensitive nature. This report may not be released or circulated in any form without the express written permission of the copyright owner. Being in receipt of this report you must be aware that release of this report without permission could cause Liquid Asset Development, LLC and related parties material damage and you may be held liable if your actions have caused this report to be circulated without permission.


Liquid Asset Development, LLC does not accept responsibility for the accuracy or completeness of the contents, and shall not be liable for any loss or damage that may be occasioned directly or indirectly through the use of, or reliance on, the contents of this publication. Liquid Asset Development, LLC has made its best endeavours to ensure the accuracy and reliability of the data used herein, however makes no warranties as to the accuracy of data herein nor accepts any liability for any action taken or decision made based on the contents of this report.

Executive Summary

Liquid Asset Development, LLC is the result of nearly two years of EPA funded research on turning pervious concrete (concrete without fine particles such as sand) into a water filter that can utilized for hygienic applications, low cost recovery of metals from mine waste, desalinization, ocean mining pre-treatment, and removal of phosphates from agricultural runoff. The listed utilization of the filter is not inclusive of all commercial uses indicating extensive potential for financial and humanitarian returns. Additional advantages of this filter include the infrastructure for design, production, and distribution of this technology already exists around the world.

Operational Objectives:
2009 - 2010: Build upon previous research, increase product and business plan visibility, engage potential partners for commercial use.
Mid 2011: Negotiate first IP transfer contract, receive payment as negotiated.
2011 – 2013: Work with client while using publicity from the first deal to drive future contracts.

Based on research, identified the initial industry and humanitarian uses of the filter are:

Mining - chemical and metal processing for economical waste water treatment and metals recovery, sea-bed mineral extraction pre-treatment.
Governmental, Commercial, and Industrial – Desalinization, removal of toxic manufacturing wastes, and hygienic pre and post treatment of drinking water.

The demand for clean water for drinking, hygiene, and irrigation will grow with necessity as resources become limited and overused. Economical metals recovery can be a revenue generator for companies and nations as well as improving overall economic development. Sustainability is becoming a demand and a necessity for local and multi-national businesses and governments.

Revenue streams potential identified are:

Acid Mine Drainage (AMD) Metal Recovery - The estimated value of metals lost to AMD in the US at $200 million and globally at almost $40 billion per year (based on a 2004 Pennsylvania DEP study by Joe Rathman).
Desalinization – Expected global investment in reverse osmosis desalinization is $25 billion USD by 2010 and over $56 billion USD by 2015 and with an estimated yearly operating cost of $17 billion USD. (

The market value of clean water for hygienic/potable use is more than the value of human life. Without sufficient clean water death occurs. Global GDP is dependent upon clean water because without it productivity drops significantly. No geographical limit exists in the market of producing clean water because it is a global necessity for economic development and life.

Liquid Asset Development will gain shares in the AMD market within 1-2 years and the desalinization industry in 2-3 years. Negotiated contracts will involve a complete but specific use technology transfer with a defined period of support, similar to how open source software is sold and supported. The revenue structure will depend on the following:

Within the United States, Canada, Western Europe, and Australia, the legal system allows a negotiated payment structure between Liquid Asset Development and private parties. Anticipated potential of $10 million in contracts is projected for the third year of market development.

Potential Negotiated Payment Structures:

1. Upfront payment and annual installments or,
2. Large percentage of future royalties from reselling an improved/integrated version of the filter into other technologies.

Payment would occur up front when licensing the filter to non-US based entities or entities not based in countries with a developed English legal system and NGOs. In return, the foreign/NGO entities enter into the agreement with Liquid Asset Development in the US giving jurisdiction within the United States.

Liquid Asset Development’s exit strategy recognizes that market saturation for the filter technology may occur in 10-20 years. It is the intent of Liquid Asset Development LLC to use assets and cash earned during licensing to evolve into a sustainable holding company of green/clean technologies surviving market saturation of the initial filtration technology.


kimrennin said...

Northeast Ohio Business Plan Challenge 2005 presented by COSE and Crain’s Cleveland Business is a competition among Northeast Ohio entrepreneurs to identify viable business opportunities through quality business plans in several different categories .
buzz marketing

Gregory Majersky said...

Hi Kim

thank you, I will look into it.